| Description | When it comes to wavy, curly, coily and kinky hair, it is important to know that what makes each hair texture different is actually the shape of scalp’s hair follicles. | Silky, daily moisturizer helps to brighten the skin with lasting results. |
Gentler than other AHA’s, Lactic Acid has moisturising properties for smooth, soft skin., THE INKEY LIST’s Lactic Acid Serum is enriched with 10% lactic acid that’s derived from milk and fruit sugars.
| Helps Target Dark Circles. A brightening under-eye cream that combines skincare and cosmetics, providing both long and short-term benefits. | A significant hair volume increase through the appearance of 10,000 more hairs after just one use and soft and healthy hair. |
A powerful antioxidant that is extracted from the seeds of the rose plant. Packed with essential fatty acids and skin beneficial vitamins, it helps to improve skin tone, texture and pigmentation and hydrates.
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| Content | CURL ENHANCING CREAM
FOR BEST RESULTS
Overnight
Pre wash
Post wash
OR
BOOST YOUR
Shampoo / Conditioner
When it comes to wavy, curly, coily and kinky hair, it is important to know that what makes each hair texture different is actually the shape of scalp’s hair follicles. Oval shaped hair follicles produce hair that grows from the scalp at a sharper angle, which curls as it grows. Curly hair has more bonds of an amino acid called cysteine: the more bonds between hair, the curlier the hair is. Curly hair also tends to be quite dry and in need of moisture and hydration.
By knowing the biology of hair and scalp, we have developed a unique technology that helps define and prolong curls' bounce and their natural shape by targeting the hair bonds, whilst providing hydration too. This weightless serum has been formualted to also help reduce, protect and strenghten hair against chemical damage and tame frizz.
STYLING TIPS & TRICKS:
"Top tips" The main ingredient in Chia seed curl defining treatment is Procutigen Bond, a derivative of the Chia seeds. This creates a supportive barrier on the cuticle layer, protecting the internal structure of the hair from heat or chemical. When mixed with other treatments; it is like having a damage limitation guarantee policy for your hair. This ingredient is so important for afro-textured hair as this can be damaged from chemical processing such as relaxers, colouring or heat utensils. If the strength of the hair has been compromised, chia seed will give that supercharge to the cuticle layers boosting hydration, reducing frizz, define the kinks and coils and guarantee the overall health of the hair"
Kevin Fortune - Hair & Make-up Artist - K.F. Hair Styling Academy
KEY CLAIMS:
Excellent curl retention and protection against chemical damage
KEY INGREDIENTS:
2% PROCUTIGEN® BOND*
1% MIRUSTYLE™ CP**
0.5% PHYTANRIOL
*ProCutiGen® Bond is a trademark of Active Concepts and used with permission
**MiruStyle™ CP is a trademark of Croda and is used with permission
| Silky, daily moisturizer helps to brighten the skin with lasting results. Containing 0.5% Symbright® produced through the fermentation of the plant clary sage, it works to help brighten and improve the appearance of uneven skin tone whilst also optimizes skin’s moisture and hydration levels.
Who is it for?
Good for; Everyone including oily, dry and combination skin types and those with sensitive skin.
Great for; Dull, dehydrated and uneven skin tone
KEY INGREDIENTS:
- 0.5% SYMBRIGHT® Helps brighten and improve the appearance of uneven skin tone.
- 2% KAKADU PLUM EXTRACT Rich in Vitamin C, containing 50-100x more than an orange, it helps to instantly boost skin’s radiance and luminosity.
- 1% RED ALGAE COMPLEX Acts as a potent moisturiser, providing the skin with high amounts of minerals to provides long lasting moisture and hydration to the skin.
| Starring a natural AHA (Alpha Hydroxy Acid), THE INKEY LIST’s Lactic Acid Serum is enriched with 10% lactic acid that’s derived from milk and fruit sugars.
Applying anything with the word ‘acid’ to your face can sound scary – but here’s why it’s good… Acting as a mild exfoliant, this serum helps to dissolve the bonds binding dead, dulling skin cells to your complexion’s surface, gently loosening and removing them to reveal the brighter, clearer, more even radiance beneath. Gentler than other AHAs, lactic acid has moisturising properties to keep skin smooth and soft – plus, it’s enhanced with 1% hyaluronic acid (this is a low molecular weight to allow it to penetrate skin and provide hydration below the surface).
Try this to achieve brighter, more even skin with the appearance of wrinkles reduced.
| Helps Target Dark Circles
Four times more potent than Vitamin C, Brighten-i under-eye cream reduces the appearance of dark circles and helps to illuminate and prime the under-eye area for an instant boost or an ideal make-up base. The cooling metal applicator helps soothe the under-eye area for instantly awake eyes.
Key Ingredients
- BRIGHTENYL™ 2%: Works to brighten the eye contour over time and even skin tone.
- Mica Mineral 1%: Instantly illumunates the under-eye area and brightens.
- Blurring Technology 5%: Helps instantly blur the look of fine lines.
BRIGHTENYL™ is a trademark of Givaudan.
How To Use
Great as an illuminating under-eye primer before concealer or for no make-up days. Use AM and PM. Gently squeeze tube and dot a small amount of product under the eye. Glide the applicator back and forth to apply. Follow with moisturizer.
| HAIR THICKENING SERUM
FOR BEST RESULTS
- Overnight
- Pre wash
- Post wash
OR
Peptides are chains of amino acids that support proteins naturally found in hair. Limp and thin hair is an incredibly common hair concern across all hair types and lack of volume can be caused by a number of things, including diet, product build up, hormones, genetics or stress.
This lightweight serum, has been formulated with two peptides (2% Keranutri™ and 2% ACB Pisum Sativum Peptide) to work in the hair cuticle to plump the cortex and increase the diameter of each hair strand. We have added Betaine to the formualtion to also help condition hair.
STYLING TIPS & TRICKS:
"Top tip to add volume to your hair: Sometimes only applying conditioner to the end and mid-lengths of your hair will help boost volume at the roots. Before drying, add Peptide Volumizing Hair Treatment, then if you are going to blow dry your hair only rough-dry the head upside down and squeeze you hair dry this will give the roots lots of lift. Finally, lightly curl your hair in large chunks. Apply a pump or two of the volumizer for an additional explosion"
Kevin Fortune - Hair & Make-up Artist - K.F. Hair Styling Academy
For more tips, visit the askINKEY section below.
KEY CLAIMS:
Instant apperance of 10,000 more hairs after just one use*
76% pf partcipants agreed that their hair felt thicker**
A few words from consumer who have tested our product**:
"It really thickened my hair up and added volume instantly. I found it was better when used on wet hair than dry. The product was really easy to use and not greasy"
"Loved everything about it, was like a miracle had been applied to my hair, would love to be able to purchase this product"
"I love how much this is changing my hair, ok, it’s not transforming it, but it's making improvements that I've not been able to make with other products, so basically, I think it is the best volumizer I've used"
KEY INGREDIENTS:
- 2% KERANUTRI™***
- 2% ACB PISUM SATIVUM PEPTIDE
- 1% BETAINE
*Based on clinical testing on 2% Keranutri™
**Based on consumer testing on 51 participants, formula containing 2% KERANUTRI™
***Keranutri™ is a trademark of Azelis and is used with permission
| A powerful antioxidant that is extracted from the seeds of the rose plant. Packed with essential fatty acids and skin beneficial vitamins, it helps to improve skin tone, texture and pigmentation and hydrates.
THE INKEY LIST’s aim is simple: break through beauty jargon to deliver a straightforward take on skin care’s most-wanted ingredients (at astoundingly reasonable, ‘give-it-a-go’ prices). A potent antioxidant extracted from the seeds of the rose plant, rosehip oil is packed with essential fatty acids and vitamins, helping to hydrate skin and improve skin tone and texture while minimising pigmentation. Beneficial for all skin types, this oil not only hydrates and soothes dry skin, but also regulates oil production in oily or acne-prone complexions.
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