John Frieda Frizz Ease Perfect Finish Serum

The hair on our scalp grows cyclically and follows three phases: a growth phase called the anagen phase, a regression phase called the catagen phase and a resting phase called the telogen phase. When, for a number of reasons, we experience thinning hair beyond normal shedding, this means hair is in a catagen phase. Whilst we cannot fully prevent hair loss when this happens, The Inkey List have created a unique formulation that works to keep hairs in the anagen phase, which is the phase in which hair grows. KEY CLAIMS Clinically proven to reduce and prevent hair loss* A few words from consumer who have tested our product**: "I started to notice a difference in the thickness and strength of my hair after about 2 weeks of use, I was quite thin on top of my head but it is less noticeable now" "Definitely noticed some regrowth on the thinner areas" "Gave me more confidence in my appearance"

KEY INGREDIENTS

1% CAFFEINE POWDER 1% REDENSYL™*** 1% BETAINE *Based on clinical testing for 3 months on 26 men aged 18 - 70 years old, formula containing 1% Rendensyl™. Applied once a day for 3 months **Based on consumer testing on 51 participants on product containing 2% Redensyl™ used every night for over 4 weeks. ***Redensyl™ is a trademark of Givaudan and is used with permission

Peptides are chains of amino acids that support proteins naturally found in hair. Limp and thin hair is an incredibly common hair concern across all hair types and lack of volume can be caused by a number of things, including diet, product build up, hormones, genetics or stress. This lightweight serum, has been formulated with two  peptides (2% Keranutri™ and 2% ACB Pisum Sativum Peptide) to work in the hair cuticle to plump the cortex and increase the diameter of each hair strand. We have added Betaine to the formualtion to also help condition hair. STYLING TIPS & TRICKS: "Top tip to add volume to your hair: Sometimes only applying conditioner to the end and mid-lengths of your hair will help boost volume at the roots. Before drying, add Peptide Volumizing Hair Treatment, then if you are going to blow dry your hair only rough-dry the head upside down and squeeze you hair dry this will give the roots lots of lift. Finally, lightly curl your hair in large chunks. Apply a pump or two of the volumizer for an additional explosion" Kevin Fortune - Hair & Make-up Artist - K.F. Hair Styling Academy For more tips, visit the askINKEY section below. KEY CLAIMS: Instant apperance of 10,000 more hairs after just one use* 76% pf partcipants agreed that their hair felt thicker** A few words from consumer who have tested our product**: "It really thickened my hair up and added volume instantly. I found it was better when used on wet hair than dry. The product was really easy to use and not greasy" "Loved everything about it, was like a miracle had been applied to my hair, would love to be able to purchase this product" "I love how much this is changing my hair, ok, it’s not transforming it, but it's making improvements that I've not been able to make with other products, so basically, I think it is the best volumizer I've used" KEY INGREDIENTS:

• 2% KERANUTRI™***
• 2% ACB PISUM SATIVUM PEPTIDE
• 1% BETAINE

*Based on clinical testing on 2% Keranutri™ **Based on consumer testing on 51 participants, formula containing 2% KERANUTRI™ ***Keranutri™ is a trademark of Azelis and is used with permission